Theorists

Richard E. Petty – 1951 Present

A comprehensive academic analysis of Richard E. Petty's life, theoretical breakthroughs in social psychology, the...

November 8, 2026 • Dr. Mohammed Looti
Scales

Confidence (General) (CONF)

The Confidence (General) (CONF) Scale is an authoritative four-item psychometric instrument developed by Briñol, Petty,...

September 18, 2026 • Dr. Mohammed Looti
Scales

Attitude Confidence (ATTCON)

The Attitude Confidence (ATTCON) scale is a 4-item psychometric measure developed by Petty, Briñol, and...

September 16, 2026 • Dr. Mohammed Looti