Theorists
Richard E. Petty – 1951 Present
A comprehensive academic analysis of Richard E. Petty's life, theoretical breakthroughs in social psychology, the...
# Persuasion Theory
3 results
Theories
Heuristic-Systematic Model of Persuasion – Shelly Chaiken
A comprehensive academic examination of Shelly Chaiken's Heuristic-Systematic Model (HSM), detailing cognitive processing modes, motivations,...
September 7, 2026
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Dr. Mohammed Looti
Theories
Elaboration Likelihood Model (ELM) – Richard E. Petty & John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model, examining dual-process persuasion, cognitive...
September 6, 2026
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Dr. Mohammed Looti