Theorists

Richard Thaler – 1945 Present

A comprehensive academic examination of Richard Thaler's life, behavioral economics theories, nudge framework, and transformative...

November 8, 2026 • Dr. Mohammed Looti
Scales

Concern About Food Waste

Comprehensive academic guide and psychometric profile of the Concern About Food Waste scale developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Product Purchase Savings

The Product Purchase Savings scale is a validated 3-item psychometric instrument developed by Zhang, Cai,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Value of Win-Back Offer (VOWB)

The Value of Win-Back Offer (VOWB) scale is a 10-item psychometric instrument adapted from Grewal,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Perceived Object Value (POV)

A comprehensive psychometric analysis of the Perceived Object Value (POV) scale, developed by Erica Mina...

September 16, 2026 • Dr. Mohammed Looti
Scales

Dysfunctional Travel Spending Scale

An in-depth academic review of the Dysfunctional Travel Spending Scale (DTSS), examining its psychometric properties,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Spendthrift–Tightwad Scale

A comprehensive academic analysis of the Spendthrift–Tightwad Scale (STS), developed by Rick, Cryder, and Loewenstein...

September 11, 2026 • Dr. Mohammed Looti
Theories

Mental Accounting Theory – Richard Thaler

A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Internal Reference Price Scale (IRPS)

The Internal Reference Price Scale (IRPS) developed by Biswas and Blair (1991) evaluates consumers' internally...

September 6, 2026 • Dr. Mohammed Looti
Scales

Price Consciousness Scale

The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...

September 6, 2026 • Dr. Mohammed Looti