Dictionary
Bad Is Stronger Than Good: Negativity’s Power
The principle of 'bad is stronger than good' demonstrates why negative events, emotions, and interactions...
# Loss Aversion
6 results
Dictionary
Aversion: Psychology of Repulsion and Avoidance
Aversion is a vital affective and motivational mechanism driving avoidance of noxious, toxic, or distressing...
November 8, 2026
•
Dr. Mohammed Looti
Scales
Risk Aversion Measure
A comprehensive academic and psychometric review of the Risk Aversion Measure (RAM) developed by Timothy...
September 25, 2026
•
Dr. Mohammed Looti
Experiments
The Capuchin Monkey Token Economy Experiment – Keith Chen
A comprehensive academic analysis of Keith Chen's capuchin monkey token economy experiment, examining behavioral economics,...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
Daniel Kahneman The Endowment Effect Experiment (The Mug Study) – Daniel
A comprehensive academic analysis of Daniel Kahneman's seminal 1990 mug study, examining the endowment effect,...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Prospect Theory – Amos Tversky & Daniel Kahneman
A comprehensive academic analysis of Prospect Theory by Amos Tversky and Daniel Kahneman, examining behavioral...
September 12, 2026
•
Dr. Mohammed Looti