Theorists

Martin Fishbein – 1936 2009

A comprehensive academic examination of the life, theoretical innovations, and lasting legacy of social psychologist...

November 7, 2026 • Dr. Mohammed Looti
Scales

Product Usage Outcomes (Positive) (PUO)

A comprehensive psychometric analysis of the Product Usage Outcomes (Positive) (PUO) scale developed by Joel...

September 17, 2026 • Dr. Mohammed Looti