Theorists
Richard E. Petty – 1951 Present
A comprehensive academic analysis of Richard E. Petty's life, theoretical breakthroughs in social psychology, the...
# Elaboration Likelihood Model
35 results
Dictionary
Attitudinal Involvement: The Core of Engagement
Attitudinal involvement is a key psychological construct defining the personal relevance and identity integration of...
November 7, 2026
•
Dr. Mohammed Looti
Dictionary
Attitude-Relevant Knowledge: Pillars of Conviction
Attitude-relevant knowledge represents the cognitive foundation of human evaluations, encompassing the factual beliefs, memory networks,...
November 7, 2026
•
Dr. Mohammed Looti
Dictionary
Attitude Change: How Minds and Beliefs Shift
Attitude change refers to the psychological process through which an individual's evaluation of an attitude...
November 7, 2026
•
Dr. Mohammed Looti
Comparisons
Central Route vs. Peripheral Route to Persuasion
A comprehensive comparative analysis of the central and peripheral routes to persuasion within the framework...
November 7, 2026
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Dr. Mohammed Looti
Dictionary
Argument Quantity: The Power of Volume in Persuasion
Argument quantity refers to the total number of distinct claims or reasons presented in a...
November 6, 2026
•
Dr. Mohammed Looti
Dictionary
Argument Quality: The Architecture of Persuasion
Argument quality refers to the evaluative merit, logical coherence, evidentiary support, and persuasive force of...
November 6, 2026
•
Dr. Mohammed Looti
Theorists
John Cacioppo – 1951 2018
A comprehensive academic analysis of the life, theoretical innovations, and scientific legacy of social neuroscience...
October 31, 2026
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Dr. Mohammed Looti
Dictionary
Affective Persuasion: The Power of Emotional Appeals
Affectively based persuasion refers to the psychological process of shifting attitudes and behaviors through emotional...
October 6, 2026
•
Dr. Mohammed Looti
Dictionary
Advertisement: The Psychology of Persuasion
Explore a comprehensive academic analysis of advertising, covering its psychological underpinnings, theoretical models of persuasion,...
October 6, 2026
•
Dr. Mohammed Looti
Scales
Perceived Political Campaign Argument Strength
A psychometric review of the 4-item Perceived Political Campaign Argument Strength scale adapted by Seiders,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Involvement with the Product Category
A comprehensive psychometric guide to the Involvement with the Product Category scale, examining its theoretical...
September 23, 2026
•
Dr. Mohammed Looti