Scales
Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N)
A psychometric review of the Parental Attitudes Toward Advergames (Negative) Scale (ATAG-N), examining its theoretical...
# consumer socialization
4 results
Scales
Parental Mediation of Internet Usage (Active) (PMOI)
The Parental Mediation of Internet Usage (Active) (PMOI) is a 4-item psychometric scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Materialism — Social Motivations for Consumption (MMA)
A comprehensive academic analysis of the Materialism — Social Motivations for Consumption scale (MMA) developed...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Intergenerational Communication and Influence on Consumption Scale (IGEN)
A comprehensive psychometric guide to the Intergenerational Communication and Influence on Consumption Scale (IGEN) developed...
September 7, 2026
•
Dr. Mohammed Looti