Dictionary
Aspirational Group: Power of Social Striving
Explore the comprehensive academic definition, theoretical origins, and behavioral dynamics of aspirational groups in sociology...
# Consumer Psychology
173 results
Dictionary
Advertisement: The Psychology of Persuasion
Explore a comprehensive academic analysis of advertising, covering its psychological underpinnings, theoretical models of persuasion,...
October 6, 2026
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Dr. Mohammed Looti
Scales
Consumer Escapism Scale (CES)
Comprehensive academic overview of the Consumer Escapism Scale (CES), a 9-item psychometric tool developed by...
September 24, 2026
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Dr. Mohammed Looti
Scales
Depicted Movement in the Ad
Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...
September 24, 2026
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Dr. Mohammed Looti
Scales
Concept of Creativity (Task Generated)
A psychometric review of the Concept of Creativity (Task Generated) scale developed by Xu, Mehta,...
September 24, 2026
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Dr. Mohammed Looti
Scales
Comprehensiveness of the Information
A psychometric evaluation and scale overview of the Comprehensiveness of the Information measure developed by...
September 24, 2026
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Dr. Mohammed Looti
Scales
Communal Norms Salience
A comprehensive guide to the Communal Norms Salience scale (Malika, Maheswaran, & Jain, 2022), covering...
September 24, 2026
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Dr. Mohammed Looti
Scales
Consumer-Brand Personal Identification
A psychometric review of the Consumer-Brand Personal Identification measure, detailing its theoretical foundation in Social...
September 24, 2026
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Dr. Mohammed Looti
Scales
Brand Fidelity to Founding Values
The Brand Fidelity to Founding Values Scale (Biraglia et al., 2023) measures consumer perceptions of...
September 24, 2026
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Dr. Mohammed Looti
Scales
Belief in Personal Free Will
A comprehensive psychometric guide to the Belief in Personal Free Will scale, detailing its theoretical...
September 24, 2026
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Dr. Mohammed Looti
Scales
Social Media Post Authenticity
A psychometric review of the Social Media Post Authenticity Scale (Valsesia & Diehl, 2022), evaluating...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Personal Sincerity
A psychometric overview of the Perceived Personal Sincerity scale developed by Jacqueline R. Rifkin, Katherine...
September 24, 2026
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Dr. Mohammed Looti