Theorists
Lola Lopes – 1941 Present
A comprehensive academic analysis of cognitive psychologist Lola Lopes, examining her life, SP/A theory, and...
# Behavioral Decision Theory
5 results
Scales
Product Usage Outcomes (Positive) (PUO)
A comprehensive psychometric analysis of the Product Usage Outcomes (Positive) (PUO) scale developed by Joel...
September 17, 2026
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Dr. Mohammed Looti
Scales
Domain-Specific Decision Avoidance (DSDA)
A comprehensive academic analysis of the Domain-Specific Decision Avoidance (DSDA) scale developed by Jihoon J....
September 12, 2026
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Dr. Mohammed Looti
Experiments
The Status Quo Bias Experiment – William Samuelson and Richard Zeckhauser The
A comprehensive analysis of Samuelson and Zeckhauser's 1988 foundational study on status quo bias in...
September 12, 2026
•
Dr. Mohammed Looti
Scales
Dysfunctional Travel Spending Scale
An in-depth academic review of the Dysfunctional Travel Spending Scale (DTSS), examining its psychometric properties,...
September 12, 2026
•
Dr. Mohammed Looti