Dictionary
Balance Theory: The Psychology of Consistency
Balance theory is a seminal social psychological framework formulated by Fritz Heider. It explains how...
# Attitude Change
13 results
Comparisons
Cognitive Dissonance vs. Impression Management
A comprehensive comparative analysis of cognitive dissonance theory and impression management theory in social psychology...
November 7, 2026
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Dr. Mohammed Looti
Comparisons
Cognitive Dissonance vs. Self-Perception Theory
A comprehensive academic comparison of Cognitive Dissonance Theory and Self-Perception Theory, exploring mechanisms, arousal, attribution,...
November 7, 2026
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Dr. Mohammed Looti
Dictionary
Attributional Persuasion: How Motives Shape Belief
Explore the attributional analysis of persuasion: how causal inferences, reporting bias, and Kelley's augmentation and...
November 7, 2026
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Dr. Mohammed Looti
Dictionary
Attitude Change: How Minds and Beliefs Shift
Attitude change refers to the psychological process through which an individual's evaluation of an attitude...
November 7, 2026
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Dr. Mohammed Looti
Dictionary
Argument Quantity: The Power of Volume in Persuasion
Argument quantity refers to the total number of distinct claims or reasons presented in a...
November 6, 2026
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Dr. Mohammed Looti
Dictionary
Affective Persuasion: The Power of Emotional Appeals
Affectively based persuasion refers to the psychological process of shifting attitudes and behaviors through emotional...
October 6, 2026
•
Dr. Mohammed Looti
Scales
Heterosexual Questionnaire
A psychometric and socio-psychological overview of Martin Rochlin's Heterosexual Questionnaire, examining its theoretical architecture, construct...
September 26, 2026
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Dr. Mohammed Looti
Scales
Argument Strength
A comprehensive psychometric guide to the 3-item Argument Strength (AS) scale by Wheeler, Petty, and...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Bennington College Study (Political Socialization) – Theodore Newcomb
A comprehensive academic examination of Theodore Newcomb's seminal Bennington College Study on political socialization, reference...
September 16, 2026
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Dr. Mohammed Looti
Scales
Psychological Discomfort (PSDIS)
The Psychological Discomfort (PSDIS) scale, developed by Elliot and Devine (1994), is a concise psychometric...
September 16, 2026
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Dr. Mohammed Looti
Theories
Unimodel of Persuasion – Arie W. Kruglanski & Erik P. Thompson
A comprehensive academic analysis of the Unimodel of Persuasion by Arie W. Kruglanski and Erik...
September 12, 2026
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Dr. Mohammed Looti