Advertising Scepticism Scale (SKEP)
A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...
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Psychological Scales
6,993 results
Persuasion Knowledge Scale (PKS)
Comprehensive academic psychometric review of the Persuasion Knowledge Scale (PKS), evaluating theoretical models, validity, reliability,...
September 5, 2026
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Dr. Mohammed Looti
Luxury Value Perception Scale
The Luxury Value Perception Scale (LVPS), created by Wiedmann, Hennigs, and Siebels (2009), measures consumer...
September 5, 2026
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Dr. Mohammed Looti
Brand Attachment Scale
A comprehensive academic analysis of the Brand Attachment Scale (BA-Park), examining its theoretical foundations in...
September 5, 2026
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Dr. Mohammed Looti
Psychological Adaptation Scale
A psychometric review and detailed academic documentation of the Psychological Adaptation Scale (PAS), evaluating its...
September 5, 2026
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Dr. Mohammed Looti
Brand Personality Scale (BPS)
A comprehensive psychometric review of the Brand Personality Scale (BPS) developed by Jennifer Aaker, detailing...
September 5, 2026
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Dr. Mohammed Looti
Sponsorship Authenticity Scale (SAS)
The Sponsorship Authenticity Scale (SAS) is a 15-item psychometric instrument measuring consumer perceptions of brand...
September 5, 2026
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Dr. Mohammed Looti
Consumer Engagement Scale (CES-Brand)
A comprehensive academic guide to the Consumer Engagement Scale (CES-Brand) developed by Hollebeek, Glynn, and...
September 5, 2026
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Dr. Mohammed Looti
Perceived Risk Scale (PRS)
A comprehensive academic evaluation of the Perceived Risk Scale (PRS) established by Jacoby and Kaplan...
September 5, 2026
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Dr. Mohammed Looti
Price Sensitivity Meter (PSM)
A comprehensive academic analysis of Peter van Westendorp's Price Sensitivity Meter (PSM), detailing its psychometric...
September 5, 2026
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Dr. Mohammed Looti
Need for Uniqueness Scale (NFU)
A comprehensive academic analysis of the Need for Uniqueness Scale (NFU / CNFU) developed by...
September 5, 2026
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Dr. Mohammed Looti
AI Trust Scale (AIT)
The AI Trust Scale (AIT) is a validated psychometric instrument designed to evaluate user trust...
September 5, 2026
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Dr. Mohammed Looti