Theories
Social Identity Theory – Henri Tajfel & John Turner
A comprehensive academic analysis of Social Identity Theory developed by Henri Tajfel and John Turner,...
# Social Identity Theory
65 results
Theories
Social Identity Model of Deindividuation Effects (SIDE) – Russell Spears & Martin Lea
A comprehensive academic examination of the Social Identity Model of Deindividuation Effects (SIDE) formulated by...
September 12, 2026
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Dr. Mohammed Looti
Scales
Consumer Attitudes Toward Marketplace Globalization Scale
The Consumer Attitudes Toward Marketplace Globalization Scale (CATMG) is a psychometrically validated multidimensional instrument designed...
September 11, 2026
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Dr. Mohammed Looti
Scales
Collective Self-Esteem Scale
A comprehensive academic analysis of the Collective Self-Esteem Scale (CSES) developed by Luhtanen and Crocker...
September 7, 2026
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Dr. Mohammed Looti
Scales
Organisational Identification Scale
Comprehensive academic overview of the Organisational Identification Scale (OIS) by Mael and Ashforth (1992), detailing...
September 7, 2026
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Dr. Mohammed Looti
Experiments
The Minimal Group Paradigm and Resource Allocation – Henri Tajfel
A comprehensive academic analysis of Henri Tajfel's minimal group paradigm, resource allocation matrices, social categorization,...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Bystander Intervention in Chat Rooms Experiment – Mark Levine
A comprehensive academic analysis of Mark Levine's seminal experimental research on digital bystander intervention, group...
September 6, 2026
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Dr. Mohammed Looti
Scales
Local–Global Identity Scale
The Local–Global Identity Scale (LGIS) measures the relative salience of an individual's identification with their...
September 6, 2026
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Dr. Mohammed Looti
Experiments
The Basking in Reflected Glory (BIRGing) Study – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's seminal 1976 study on Basking in Reflected Glory...
September 5, 2026
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Dr. Mohammed Looti
Scales
Consumer Ethnocentrism Scale (CETSCALE)
A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...
September 5, 2026
•
Dr. Mohammed Looti
Theories
Contact Hypothesis – Gordon Allport
A definitive academic exploration of Gordon Allport's Contact Hypothesis, examining theoretical foundations, optimal conditions, mechanisms,...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Consumer Brand Identification Scale
The Consumer Brand Identification Scale (CBIS) measures the degree to which consumers define themselves by...
September 5, 2026
•
Dr. Mohammed Looti