Scales
Decision Readiness (DCRD)
Comprehensive academic profile and psychometric evaluation of the Decision Readiness (DCRD) scale developed by Rahinel...
# Decision Making
116 results
Scales
Attitude Toward the Pricing Strategy (Effort) (APSE)
The Attitude Toward the Pricing Strategy (Effort) (APSE) is a psychometrically validated three-item instrument measuring...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Cart Abandonment (Search for Better Price) (CASP)
A comprehensive psychometric analysis of the Cart Abandonment (Search for Better Price) (CASP) scale by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Brand Relevance in Category (BRIC)
The Brand Relevance in Category (BRIC) scale, developed by Fischer, Völckner, and Sattler (2010), is...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Word-of-Mouth (On-line) (ATWOM)
The Attitude Toward Word-of-Mouth (On-line) (ATWOM) scale is a 6-item psychometric instrument developed by Khare,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Accountability Degree
A comprehensive academic psychometric profile of the Accountability Degree scale (Mehta, Hoegg, & Chakravarti, 2011),...
September 18, 2026
•
Dr. Mohammed Looti
Scales
MOM Empowerment Scale (MOMES)
The MOM Empowerment Scale (MOMES) is a 20-item psychometric tool developed by Kovach, Becker, and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Desire for Certainty Test
A comprehensive academic profile of the Desire for Certainty Test (Brim, 1955; Brim & Hoff,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Satisfaction with Company (Anticipated) (SWC)
A comprehensive academic guide to the Satisfaction with Company (Anticipated) (SWC) scale developed by Gotlieb,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Regret (Anticipated) (REG)
A comprehensive psychometric review of the Anticipated Regret Scale (REG) developed by Heitmann, Lehmann, and...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Purchase Urgency
Comprehensive psychometric overview of the Purchase Urgency (PU) scale developed by Ge, Messinger, and Li...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Preference Certainty (PC)
A comprehensive psychometric guide to the Preference Certainty (PC) scale developed by Franke, Keinz, and...
September 17, 2026
•
Dr. Mohammed Looti