Scales

Online Shopping Enjoyment

Explore the Online Shopping Enjoyment scale (Yang et al., 2023), measuring hedonic gratification, entertainment, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Name Appeal

The Name Appeal scale is a validated 3-item semantic differential psychometric tool developed by Khamitov...

September 24, 2026 • Dr. Mohammed Looti
Scales

Issue Acceptability Perception

A psychometric review of the Issue Acceptability Perception scale, developed by Kathleen Seiders, Andrea Godfrey...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Food Healthiness

Comprehensive psychometric review of the Perceived Food Healthiness scale (Van Kerckhove, De Bondt, & Geuens,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Experiential Fun

A comprehensive psychometric guide to the Experiential Fun scale developed by Travis Tae Oh and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anticipated Retail App Attitude

A comprehensive psychometric guide to the Anticipated Retail App Attitude scale, examining its theoretical foundations,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Author’s Genuine Brand Liking

Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...

September 24, 2026 • Dr. Mohammed Looti
Scales

Advice-Giver Warmth

A psychometric review of the Advice-Giver Warmth scale (von Walter, Wentzel, & Raff, 2023), evaluating...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Offensiveness

The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Interest

A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Respect Toward Other Customers

A comprehensive psychometric analysis of the Salesperson Respect Toward Other Customers scale developed by Burchett,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Concern About Food Waste

Comprehensive academic guide and psychometric profile of the Concern About Food Waste scale developed by...

September 24, 2026 • Dr. Mohammed Looti