Scales

Perceived Discount Value (PDV)

A psychometric review of the Perceived Discount Value (PDV) scale (Guha et al., 2018), evaluating...

September 16, 2026 • Dr. Mohammed Looti
Scales

Desire to Create by Hand (DCBH)

A comprehensive psychometric review of the Desire to Create by Hand (DCBH) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Desire for Rewards (DFR)

The Desire for Rewards (DFR) scale is a 10-item psychometric instrument adapted from the Questionnaire...

September 16, 2026 • Dr. Mohammed Looti
Scales

Desirability of Control (Brief) (DC-B)

The Desirability of Control (Brief) (DC-B) is a psychometric tool designed to evaluate individual differences...

September 13, 2026 • Dr. Mohammed Looti
Scales

Domain-Specific Decision Confidence (DSDC)

Comprehensive academic psychometric review of the Domain-Specific Decision Confidence (DSDC) scale developed by Park and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived CSR Ability (PCSRA)

The Perceived CSR Ability (PCSRA) scale is a 3-item psychometric measure created by Jin and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Self–Brand User Congruence (SBUC)

A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...

September 12, 2026 • Dr. Mohammed Looti
Scales

Service Provider Commitment (SPC)

The Service Provider Commitment (SPC) scale is a 7-item psychometric instrument developed by Nitzan and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Branded App Usability: Speed (BAU-S)

A comprehensive psychometric guide to the Branded App Usability: Speed (BAU-S) subscale developed by Baek...

September 12, 2026 • Dr. Mohammed Looti