Ad Informativeness Evaluation (AIE)
A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...
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Psychological Scales
6,993 results
Ad Evaluative Judgment (Unipolar) (AEJU)
The Ad Evaluative Judgment (Unipolar) (AEJU) scale is a 13-item psychometric instrument developed by Aylesworth,...
September 16, 2026
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Dr. Mohammed Looti
Substances and Choices Scale (SACS)
A comprehensive psychometric guide to the Substances and Choices Scale (SACS), an evidence-based adolescent screening...
September 16, 2026
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Dr. Mohammed Looti
Ad Stimulating Affective Appeal (ASAA)
The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...
September 16, 2026
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Dr. Mohammed Looti
Florida Obsessive-Compulsive Inventory (FOCI)
A comprehensive psychometric guide to the Florida Obsessive-Compulsive Inventory (FOCI), examining its theoretical foundations, diagnostic...
September 16, 2026
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Dr. Mohammed Looti
Ad Affective Evaluation (Semantic Differential) (AASD)
A comprehensive psychometric guide to the Ad Affective Evaluation (Semantic Differential) (AASD) scale developed by...
September 16, 2026
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Dr. Mohammed Looti
Patient Health Questionnaire Somatic Symptom Severity Scale (PHQ-15)
A comprehensive academic and psychometric review of the Patient Health Questionnaire Somatic Symptom Severity Scale...
September 16, 2026
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Dr. Mohammed Looti
Product Purchase Attitude (PPA)
An in-depth academic review of the Product Purchase Attitude (PPA) scale developed by Berens, van...
September 16, 2026
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Dr. Mohammed Looti
Borderline Symptom List (BSL-23)
A comprehensive academic analysis of the Borderline Symptom List (BSL-23), detailing its psychometric architecture, validity,...
September 16, 2026
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Dr. Mohammed Looti
Teenage Smoker Stereotype (TSS)
An in-depth psychometric review of the Teenage Smoker Stereotype (TSS) scale developed by Cornelia Pechmann...
September 16, 2026
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Dr. Mohammed Looti
Children’s Somatization Inventory (CSI-24)
The Children’s Somatization Inventory (CSI-24) is a psychometric instrument designed to evaluate functional somatic symptoms...
September 16, 2026
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Dr. Mohammed Looti
Store Background Music Attitude (SBMA)
A psychometric review of the Store Background Music Attitude (SBMA) scale developed by Baker, Grewal,...
September 16, 2026
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Dr. Mohammed Looti