Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti

Ad Intrusiveness (ADINT)

The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti

Self-Reported Participant Role Scale

The Self-Reported Participant Role Scale (SPRS; Pozzoli, Gini, & Vieno) is a 12-item psychometric instrument...

September 16, 2026 • Dr. Mohammed Looti

Ad Informativeness (ADINF)

Comprehensive academic overview and psychometric review of the Ad Informativeness (ADINF) scale developed by Edwards,...

September 16, 2026 • Dr. Mohammed Looti

Ad Humor Perception (Unipolar) (AHPUP)

A comprehensive academic and psychometric overview of the Ad Humor Perception (Unipolar) (AHPUP) scale developed...

September 16, 2026 • Dr. Mohammed Looti

Short Grit Scale (Grit-S)

A comprehensive academic and psychometric review of the Short Grit Scale (Grit-S) developed by Angela...

September 16, 2026 • Dr. Mohammed Looti

Ad Entertainingness (ADENT)

Comprehensive academic profile of the Ad Entertainingness (ADENT) scale, developed by Edwards, Li, and Lee...

September 16, 2026 • Dr. Mohammed Looti