Impulsivity Scale (IS)

The Impulsivity Scale (IS), developed by Sutton-Smith, Rosenberg, Hirschfield, and expanded into Version D by...

September 16, 2026 • Dr. Mohammed Looti

Brand Similarity

The Brand Similarity (BSIM) scale, developed by Desai and Keller (2002), is a 5-item psychometric...

September 16, 2026 • Dr. Mohammed Looti

Intellectual Conviction Scale

The Intellectual Conviction Scale (ICS), developed by Milton Rokeach and Albert Eglash in 1956, is...

September 16, 2026 • Dr. Mohammed Looti

Nonprofit Brand Integrity (NPBI)

A psychometric review of the Nonprofit Brand Integrity (NPBI) scale developed by Venable, Rose, Bush,...

September 16, 2026 • Dr. Mohammed Looti

Internet Addiction Test (IAT)

The Internet Addiction Test (IAT), developed by Dr. Kimberly S. Young in 1998, is a...

September 16, 2026 • Dr. Mohammed Looti

Interpersonal Power Inventory (IPI)

The Interpersonal Power Inventory (IPI), developed by Bertram Raven, Joseph Schwarzwald, and Meni Koslowsky in...

September 16, 2026 • Dr. Mohammed Looti

Introversion Scale

A comprehensive academic psychometric profile of the Introversion Scale developed by Virginia P. Richmond and...

September 16, 2026 • Dr. Mohammed Looti

Brand Expansion Plausibility (BEP)

The Brand Expansion Plausibility (BEP) scale is a 4-item psychometric instrument developed by Desai and...

September 16, 2026 • Dr. Mohammed Looti

Brand Equity (Consumer-Based) (CBBE)

A psychometric review of the Consumer-Based Brand Equity (CBBE) Overall Scale developed by Yoo, Donthu,...

September 16, 2026 • Dr. Mohammed Looti