Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
# Consumer Behavior
808 results
Scales
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Utilitarian Attitude Toward Product/Brand (UAPB)
Comprehensive academic psychometric profile of the Utilitarian Attitude Toward Product/Brand (UAPB) scale developed by Voss,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Value-Expressive Function (PVEF)
A comprehensive psychometric analysis of the Product Value-Expressive Function (PVEF) scale, examining its theoretical foundations...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Social-Adjustive Function (PSAF)
The Product Social-Adjustive Function (PSAF) scale is a 6-item psychometric measure created by Grewal, Mehta,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Necessity-Luxury Classification
A comprehensive academic psychometrics review of the Product Necessity-Luxury Classification (PNLC) developed by William O....
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Knowledge-Organisation Function (PKOF)
A comprehensive psychometric analysis of the Product Knowledge-Organisation Function (PKOF) scale, measuring the epistemic, sense-making,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
High-Technology Product Attitude (HTPA)
A comprehensive psychometric review of the High-Technology Product Attitude (HTPA) scale, an authentic 13-item semantic...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Corporate Community Giving Attitude (CCGA)
A comprehensive academic analysis of the Corporate Community Giving Attitude (CCGA) scale developed by Lichtenstein,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand and Category Attitude
The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...
September 16, 2026
•
Dr. Mohammed Looti