Stimulus Vividness Perception (SVP)

The Stimulus Vividness Perception (SVP) scale, formulated by Petia K. Petrova and Robert B. Cialdini...

September 16, 2026 • Dr. Mohammed Looti

Trait Forgivingness Scale

The Trait Forgivingness Scale (TFS), developed by Berry, Worthington, O’Connor, Parrott, and Wade (2005), is...

September 16, 2026 • Dr. Mohammed Looti

Visual Aesthetic Appeal (VAA)

A comprehensive academic psychometric profile of the Visual Aesthetic Appeal (VAA) scale developed by Dena...

September 16, 2026 • Dr. Mohammed Looti

Social Product Visibility (SPV)

Comprehensive academic overview of the Social Product Visibility (SPV) scale developed by DelVecchio and Smith...

September 16, 2026 • Dr. Mohammed Looti

Perceived Assortment Variety (PAV)

A psychometric review of the Perceived Assortment Variety (PAV) scale developed by Kahn and Wansink...

September 16, 2026 • Dr. Mohammed Looti

TRIM Forgiveness Inventory

A comprehensive academic psychometric profile of the TRIM-12 Forgiveness Inventory (Transgression-Related Interpersonal Motivations Scale) by...

September 16, 2026 • Dr. Mohammed Looti

Price-Value Appraisal (PVA)

A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....

September 16, 2026 • Dr. Mohammed Looti

Trauma-Related Guilt Inventory (TRGI)

A comprehensive psychometric guide to the Trauma-Related Guilt Inventory (TRGI), developed by Kubany et al....

September 16, 2026 • Dr. Mohammed Looti

Perceived Object Value (POV)

A comprehensive psychometric analysis of the Perceived Object Value (POV) scale, developed by Erica Mina...

September 16, 2026 • Dr. Mohammed Looti

Promotional Offer Value Perception

The Promotional Offer Value Perception (POVP) scale (Hardesty & Bearden, 2003) is a validated 4-item...

September 16, 2026 • Dr. Mohammed Looti