Experiments
The Cutting Off Reflected Failure (CORFing) Studies – C.R. Snyder
A comprehensive academic analysis of C.R. Snyder's Cutting Off Reflected Failure (CORFing) studies, examining ego-defense...
# Social Identity Theory
65 results
Experiments
The Basking in Reflected Glory (BIRGing) Experiment (College Apparel) – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's seminal 1976 BIRGing experiment, exploring social identity, college...
September 16, 2026
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Dr. Mohammed Looti
Scales
Brand Community Loyalty (BCLOY)
A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...
September 16, 2026
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Dr. Mohammed Looti
Scales
Brand Community Identification (BCID)
Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...
September 16, 2026
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Dr. Mohammed Looti
Scales
Brand Community Engagement (BCE)
A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...
September 16, 2026
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Dr. Mohammed Looti
Scales
Corporate Community Giving Attitude (CCGA)
A comprehensive academic analysis of the Corporate Community Giving Attitude (CCGA) scale developed by Lichtenstein,...
September 16, 2026
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Dr. Mohammed Looti
Scales
Stereotypes of Whites as Racist (SWR)
The Stereotypes of Whites as Racist (SWR) scale, developed by David M. Tom (2002, 2006),...
September 16, 2026
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Dr. Mohammed Looti
Scales
Social Group Identity Centrality
A comprehensive psychometric guide to the Social Group Identity Centrality (SGIC) scale, developed by Trudel,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Local Consumer Self-Identity (LCSI)
An in-depth academic review of the Local Consumer Self-Identity (LCSI) scale, examining its theoretical foundations,...
September 12, 2026
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Dr. Mohammed Looti
Scales
Cognitive Customer-Company Identification (CCCI)
A comprehensive psychometric evaluation and academic review of the Cognitive Customer-Company Identification (CCCI) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Scales
Affective Customer-Company Identification (ACCI)
A comprehensive academic guide and psychometric review of the Affective Customer-Company Identification (ACCI) scale developed...
September 12, 2026
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Dr. Mohammed Looti
Theories
System Justification Theory – John T. Jost & Mahzarin R. Banaji
A comprehensive academic analysis of System Justification Theory formulated by John T. Jost and Mahzarin...
September 12, 2026
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Dr. Mohammed Looti