Scales

Ad Informativeness Scale (AIS)

The Ad Informativeness Scale (AIS) is an academic psychometric tool developed by Kim and Lakshmanan...

September 12, 2026 • Dr. Mohammed Looti
Scales

Physical Activity Scale for the Elderly

The Physical Activity Scale for the Elderly (PASE) is a comprehensive, validated psychometric tool designed...

September 12, 2026 • Dr. Mohammed Looti
Scales

Fatigue Severity Scale (FSS)

The Fatigue Severity Scale (FSS) is a widely utilized 9-item self-report questionnaire designed to assess...

September 6, 2026 • Dr. Mohammed Looti
Scales

HOLSERV Scale

The HOLSERV Scale is a hospitality-specific service quality instrument developed by Mei, Dean, and White...

September 6, 2026 • Dr. Mohammed Looti
Scales

SERVQUAL

A comprehensive academic guide to the SERVQUAL scale by Parasuraman, Zeithaml, and Berry (1988), examining...

September 5, 2026 • Dr. Mohammed Looti
Scales

Warwick-Edinburgh Mental Well-being Scale

A comprehensive academic analysis of the Warwick-Edinburgh Mental Well-being Scale (WEMWBS), covering its theoretical foundations,...

September 4, 2026 • Dr. Mohammed Looti
Scales

Predicaments Questionnaire

The Predicaments Questionnaire (PQ) is a 40-item psychological scale assessing societal attitudes toward suicide across...

September 4, 2026 • Dr. Mohammed Looti