Scales

Religious Attitude Scale

A comprehensive psychometric guide to the Religious Attitude Scale (Poppleton & Pilkington, 1963), covering its...

September 17, 2026 • Dr. Mohammed Looti
Scales

Arousal-Seeking Tendency (AST)

Comprehensive academic overview of the Arousal-Seeking Tendency (AST) scale developed by Dawson, Bloch, and Ridgway...

September 17, 2026 • Dr. Mohammed Looti
Scales

Affective Response to Brand (ARTB)

A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Service Personalization Effort (SPE)

Comprehensive psychometric review of the Service Personalization Effort (SPE) scale developed by Burnham, Frels, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Internet Usage (Time) (INTTIME)

A comprehensive academic profile of the Internet Usage (Time) (INTTIME) scale developed by Charla Mathwick...

September 16, 2026 • Dr. Mohammed Looti
Scales

Indexicality (Actual Contact) (IDXACT)

The Indexicality (Actual Contact) (IDXACT) scale is a 3-item psychometric measure developed by Kent Grayson...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Image Generality (PIMGEN)

A comprehensive psychometric overview of the Product Image Generality (PIMGEN) scale, developed by Laroche, Yang,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Sophisticated Consumer Self-Concept

Comprehensive academic overview of the Sophisticated Consumer Self-Concept (SCSC) scale developed by Christopher A. Summers,...

September 12, 2026 • Dr. Mohammed Looti
Scales

In-Store Shopping Stress (ISS)

The In-Store Shopping Stress (ISS) scale is a 5-item psychometric instrument evaluating the degree to...

September 12, 2026 • Dr. Mohammed Looti
Scales

Decision Regret Scale

A comprehensive academic psychometric profile of the 3-item Decision Regret (DR) Scale adapted by Parker,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Decision Conflict (DCon)

A comprehensive psychometric review of the Decision Conflict (DCon) scale developed by Morgan K. Ward...

September 12, 2026 • Dr. Mohammed Looti