Endorser/Brand Fit (EBF)
A comprehensive psychometric guide to the Endorser/Brand Fit (EBF) scale, covering theoretical foundations, construct definition,...
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Psychological Scales
6,993 results
Immigration Risk Index
The Immigration Risk Index (IRI; Mather, 2009) is a 4-item formative composite screening index designed...
September 17, 2026
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Dr. Mohammed Looti
Endorser Similarity (ES)
A comprehensive academic analysis of the Endorser Similarity (ES) scale developed by Lawrence Feick and...
September 17, 2026
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Dr. Mohammed Looti
Implicit Association Test (IAT)
A comprehensive academic analysis of the Implicit Association Test (IAT), examining its theoretical foundations in...
September 17, 2026
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Dr. Mohammed Looti
Endorsement by Nonprofit Organization (EBNO)
A comprehensive academic psychometric analysis of the Endorsement by Nonprofit Organization (EBNO) scale developed by...
September 17, 2026
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Dr. Mohammed Looti
INDIVIDUALISM and COLLECTIVISM measures
A comprehensive academic guide and psychometric review of Daphna Oyserman's Individualism and Collectivism measures (O-IND-COL),...
September 17, 2026
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Dr. Mohammed Looti
Employment Intention (EI)
Comprehensive academic psychometric profile of the Employment Intention (EI) scale developed by Sen, Bhattacharya, and...
September 17, 2026
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Dr. Mohammed Looti
Los Angeles Epidemiologic Catchment Area Acculturation Scale (LAECA)
Comprehensive academic overview of the Los Angeles Epidemiologic Catchment Area Acculturation Scale (LAECA), including theoretical...
September 17, 2026
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Dr. Mohammed Looti
Emotional Reaction (Negative) (ER)
Comprehensive academic psychometric review of the Emotional Reaction (Negative) (ER) scale developed by Moore, Harris,...
September 17, 2026
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Dr. Mohammed Looti
Major Experiences of Discrimination scales
A comprehensive academic and psychometric review of the Major Experiences of Discrimination Scales (MEDS) developed...
September 17, 2026
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Dr. Mohammed Looti
Elaboration on Potential Outcomes (Positive Focus) (EOPO)
A comprehensive academic analysis of the Elaboration on Potential Outcomes (Positive Focus) (EOPO) scale by...
September 17, 2026
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Dr. Mohammed Looti
Marin Acculturation Scale – Revised
A comprehensive psychometric review of the Marin Acculturation Scale – Revised (MAS-R), examining its theoretical...
September 17, 2026
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Dr. Mohammed Looti