Scales

Arousal-Seeking Tendency (AST)

Comprehensive academic overview of the Arousal-Seeking Tendency (AST) scale developed by Dawson, Bloch, and Ridgway...

September 17, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphizing (ANT)

Comprehensive academic review of the Anthropomorphizing (ANT) measurement scale developed by Pankaj Aggarwal and Ann...

September 17, 2026 • Dr. Mohammed Looti
Scales

Anger at Service Provider (AASP)

The Anger at Service Provider (AASP) scale is a 3-item psychometric instrument developed by Bonifield...

September 17, 2026 • Dr. Mohammed Looti
Scales

Alienation (Consumer) (ALI)

Comprehensive academic guide to the Consumer Alienation from the Marketplace Scale (ALI), developed by Neil...

September 17, 2026 • Dr. Mohammed Looti
Scales

Affective Response to Brand (ARTB)

A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advice Suitability

The Advice Suitability (AS) scale, developed by Gershoff, Mukherjee, and Mukhopadhyay (2007), is a validated...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Willing to Use) (AT)

Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Usefulness) (AT)

The Ad Trust (Usefulness) (AT) subscale, developed by Soh, Reid, and King (2009) as part...

September 16, 2026 • Dr. Mohammed Looti