Scales
Attitude Toward the Brand in the Ad (ATTB)
A comprehensive psychometric overview of the Attitude Toward the Brand in the Ad (ATTB) scale,...
# Consumer Behavior
808 results
Scales
Attitude Toward the Brand (Trustworthiness) (ATTB)
A comprehensive psychometric and theoretical review of the Attitude Toward the Brand (Trustworthiness) (ATTB) scale,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Advertiser (ATTA)
A comprehensive psychometric review of the Attitude Toward the Advertiser (ATTA) scale, examining its theoretical...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad’s Format (ATTA)
A comprehensive psychometric review of the Attitude Toward the Ad's Format (ATTA) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Experiments
The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Uniqueness) (ATTA)
Comprehensive academic profile and psychometric evaluation of the Attitude Toward the Ad (Uniqueness) (ATTA) scale...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Transformative)
The Attitude Toward the Ad (Transformative) scale, developed by Christopher P. Puto and William D....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Relevant News) (ATTA)
The Attitude Toward the Ad (Relevant News) (ATTA) subscale is a validated four-item psychometric instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Overall) (ATTA)
A comprehensive academic analysis and psychometric profile of the Attitude Toward the Ad (Overall) (ATTA)...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Memorable) (ATTA)
The Attitude Toward the Ad (Memorable) (ATTA) scale is a 3-item Likert measurement tool designed...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Empathy) (ATTA)
A comprehensive psychometric guide to the Attitude Toward the Ad (Empathy) (ATTA) scale, detailing its...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Prices (Allocative Effects) (ATP)
A comprehensive academic analysis of the Attitude Toward Prices (Allocative Effects) (ATP) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti