Scales

Ad Relevance Scale (ARS)

A psychometric review of the Ad Relevance Scale (ARS), developed by Smith et al. (2007)...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness Scale (AIS)

The Ad Informativeness Scale (AIS) is an academic psychometric tool developed by Kim and Lakshmanan...

September 12, 2026 • Dr. Mohammed Looti
Scales

Behavioral Attitude Scale (BAS-Yoon)

A comprehensive academic analysis and psychometric profile of the Behavioral Attitude Scale (BAS-Yoon), evaluating construct...

September 12, 2026 • Dr. Mohammed Looti
Scales

PI Dictation

The PI Dictation (PI-dictee) is a standardized, norm-referenced educational and psychometric assessment developed by J....

September 12, 2026 • Dr. Mohammed Looti
Scales

Celebrity Image Salience Scale

The Celebrity Image Salience Scale (CISS) is a psychometric tool developed by Jonathan Hasford, David...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Message Attention Scale

The Ad Message Attention Scale (AMAS) measures focal cognitive attention and mental elaboration allocated specifically...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Attention and Absorption Scale

A comprehensive academic guide to the Ad Attention and Absorption Scale (AAAS) developed by Kim...

September 12, 2026 • Dr. Mohammed Looti
Scales

Pain Behavior Scale

The Pain Behavior Scale (Pijn Gedrag Schaal; PGS) is an 8-indicator observational scale measuring overt...

September 11, 2026 • Dr. Mohammed Looti
Scales

Customer-Employee Social Bond Scale

Comprehensive psychometric review of the Customer-Employee Social Bond Scale (CESBS) developed by Brocato, Baker, and...

September 11, 2026 • Dr. Mohammed Looti