Brand Authenticity (Continuity) (BRAUC)
A comprehensive academic analysis of the Brand Authenticity (Continuity) Scale (BRAUC) developed by Morhart et...
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Psychological Scales
6,993 results
Experience of Close Relationships Questionnaire Short Version ECR-R-18
A comprehensive psychometric guide to the Experience of Close Relationships Questionnaire Short Version (ECR-R-18), assessing...
September 23, 2026
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Dr. Mohammed Looti
Brand Authenticity (BRAU)
A comprehensive academic guide to the Brand Authenticity (BRAU) scale, exploring its psychometric structure, theoretical...
September 23, 2026
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Dr. Mohammed Looti
Experiences in Close Relationship Scale-Short Form ECR-12
The Experiences in Close Relationship Scale-Short Form (ECR-12) is a 12-item psychometric instrument assessing adult...
September 23, 2026
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Dr. Mohammed Looti
Brand Attachment of the Reviewer (BARV)
The Brand Attachment of the Reviewer (BARV) scale is a 4-item psychometric instrument developed by...
September 23, 2026
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Dr. Mohammed Looti
Experiences in Close Relationships Questionnaire – Revised (ECR-R)
An in-depth academic review of the Experiences in Close Relationships Questionnaire – Revised (ECR-R), covering...
September 23, 2026
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Dr. Mohammed Looti
Brand Associations Contradiction Resolution (BASCR)
A comprehensive psychometric guide to the Brand Associations Contradiction Resolution (BASCR) scale developed by Rodas,...
September 23, 2026
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Dr. Mohammed Looti
False Self Scale-Relationship with God
An in-depth academic review of the False Self Scale-Relationship with God (FSS-RG), exploring its theoretical...
September 23, 2026
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Dr. Mohammed Looti
Brand Associations Contradiction (BASC)
Comprehensive academic guide to the Brand Associations Contradiction (BASC) scale developed by Rodas, Roedder John,...
September 23, 2026
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Dr. Mohammed Looti
False Self Scale-Relationships with Other Christians
The False Self Scale-Relationships with Other Christians (FSS-ROC) is a 6-item psychometric instrument measuring relational...
September 23, 2026
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Dr. Mohammed Looti
Authenticity of Purchase Decisions (AUTPD)
The Authenticity of Purchase Decisions (AUTPD) scale is a 3-item psychometric measure created by Silvia...
September 23, 2026
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Dr. Mohammed Looti
Family Relations/Cohesion Scale
Comprehensive academic overview of the Family Relations/Cohesion Scale, a 6-item instrument developed by Dr. Patrick...
September 23, 2026
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Dr. Mohammed Looti