Scales
Market Mavenism
The Market Mavenism (MM) scale measures an individual's propensity to act as a general diffuser...
# Consumer Behavior
808 results
Scales
Loyalty to Employee vs. Company (LTEV)
Comprehensive academic overview of the Loyalty to Employee vs. Company (LTEV) scale developed by Melnyk,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Loyalty Proneness (Brand) (LP)
Comprehensive academic overview of the Loyalty Proneness (Brand) (LP) scale developed by Kusum L. Ailawadi,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Loyalty (Willingness to Pay More) (LOY)
The Loyalty (Willingness to Pay More) (LOY) scale, developed by Tim Jones and Shirley F....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Involvement with the Reading Task (IWTR)
Comprehensive academic overview of the Involvement with the Reading Task (IWTR) scale developed by Chakravarti...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Involvement with the Product Category (IWTP)
Comprehensive academic overview of the Involvement with the Product Category (IWTP) scale developed by Coulter,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Involvement in the Purchase Decision (IITP)
A comprehensive psychometric review of the Involvement in the Purchase Decision (IITP) scale, measuring consumer...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Involvement in the Message (Motivation) (IITM)
A comprehensive psychometric overview of the Involvement in the Message (Motivation) (IITM) scale developed by...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Interest in the Advertised Brand (IITA)
The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Innovativeness (Technological) (INN)
A comprehensive academic psychometric profile of the Innovativeness (Technological) (INN) scale developed by Gordon C....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Indecisiveness (IND)
A comprehensive psychometric analysis of the 3-item Indecisiveness (IND) Scale developed by Kardes et al....
September 17, 2026
•
Dr. Mohammed Looti
Scales
Impulsivity (IMP)
A comprehensive academic and psychometric review of the Impulsivity (IMP) scale developed and operationalized by...
September 17, 2026
•
Dr. Mohammed Looti