Scales

Restaurant Menu Diversity (RMD)

Comprehensive academic psychometric evaluation of the Restaurant Menu Diversity (RMD) scale developed by Gabriel J....

September 17, 2026 • Dr. Mohammed Looti
Scales

Positioning Clarity (PC)

A comprehensive psychometric guide to the Positioning Clarity (PC) scale developed by Simmons and Becker-Olsen...

September 17, 2026 • Dr. Mohammed Looti
Scales

Need for Evaluation (NFE)

The Need for Evaluation (NFE) scale is an influential 16-item psychometric instrument developed by Jarvis...

September 17, 2026 • Dr. Mohammed Looti
Scales

Loyalty to the Service Provider (LTTS)

A comprehensive psychometric guide to the Loyalty to the Service Provider (LTTS) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Interest in the Advertised Brand (IITA)

The Interest in the Advertised Brand (IITA) scale is a psychometrically validated three-item Likert instrument...

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Rage (Retaliatory) (CR)

Comprehensive academic overview of the Customer Rage (Retaliatory) (CR) scale developed by McColl-Kennedy et al....

September 17, 2026 • Dr. Mohammed Looti
Scales

Customer Rage (Displaced Expressions) (CR)

A comprehensive psychometric guide to the Customer Rage (Displaced Expressions) (CR) scale, detailing its theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Competence (COM)

The Competence (COM) scale, developed by La Guardia, Ryan, Couchman, and Deci (2000), evaluates relationship-specific...

September 17, 2026 • Dr. Mohammed Looti
Scales

Budget Constraints (BC)

The Budget Constraints (BC) scale, developed by Joel E. Urbany, Peter R. Dickson, and Rosemary...

September 17, 2026 • Dr. Mohammed Looti