Scales

Control of the Brand (Owners)

A psychometric review of the Control of the Brand (Owners) scale developed by Mansur Khamitov...

September 24, 2026 • Dr. Mohammed Looti
Scales

Connection with the Product Creators

Comprehensive academic overview of the Connection with the Product Creators Scale by Christoph Fuchs, Ulrike...

September 24, 2026 • Dr. Mohammed Looti
Scales

Congruence (Self with the Brand’s Ad)

A comprehensive psychometric overview of the Congruence (Self with the Brand's Ad) scale, exploring its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-Brand Image Congruence

A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural...

September 24, 2026 • Dr. Mohammed Looti
Scales

Communal Norms Violation

A comprehensive psychometric guide to the Communal Norms Violation scale, exploring its theoretical basis in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Choice Uncertainty

Comprehensive academic profile of the Choice Uncertainty scale developed by Choe, Kan, and Polman (2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Certainty of the Product’s Weight

A comprehensive academic analysis of the Certainty of the Product's Weight scale developed by Subhash...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Preference (Purchase)

A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Behavioral Brand Loyalty Intentions

A psychometric overview of the Behavioral Brand Loyalty Intentions scale, developed by Pratt et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Interest in Trying a Featured Brand

Comprehensive academic psychometric profile of the 'Interest in Trying a Featured Brand' scale developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Luxury Brand Heritage and Genuineness

A psychometric review of the Luxury Brand Heritage and Genuineness Scale developed by Lidan Xu...

September 24, 2026 • Dr. Mohammed Looti