Questionnaire on Optimal Experience
Comprehensive academic guide to the Questionnaire on Optimal Experience (QOE), developed by Belén Mesurado to...
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Psychological Scales
6,993 results
Brand Evangelism
The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...
September 23, 2026
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Dr. Mohammed Looti
Rand Mental Health Inventory (MHI)
Comprehensive academic overview of the Rand Mental Health Inventory (MHI), exploring its theoretical model, psychometric...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Brand (Spears & Singh) (Ab)
A comprehensive psychometric guide to the Attitude Toward the Brand (Ab) scale developed by Nancy...
September 23, 2026
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Dr. Mohammed Looti
Online Brand Advocacy Scale (OBA)
A comprehensive psychometric review of the Online Brand Advocacy Scale (OBA), a 16-item instrument developed...
September 23, 2026
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Dr. Mohammed Looti
Random Events Knowledge Test (REKT)
The Random Events Knowledge Test (REKT) is a 22-item psychometric assessment developed by Dr. Nigel...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Person (Relational Liking) (ATPRS)
A comprehensive psychometric overview of the Attitude Toward the Person (Relational Liking) (ATPRS) scale, a...
September 23, 2026
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Dr. Mohammed Looti
Recent Life Events Questionnaire
Comprehensive academic review of the Recent Life Events Questionnaire (RLEQ), an evidence-based life stress inventory...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Movie (Post-Viewing) (ATMOV-P)
A psychometric review of the Attitude Toward the Movie (Post-Viewing) (ATMOV-P) scale, a 7-item instrument...
September 23, 2026
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Dr. Mohammed Looti
Relational Ethics Scale (RES)
The Relational Ethics Scale (RES) is a 24-item psychometric assessment developed by Terry D. Hargrave...
September 23, 2026
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Dr. Mohammed Looti
Attitude Toward the Hotel Scale (ATHOT)
A detailed academic psychometric review of the Attitude Toward the Hotel Scale (ATHOT), examining its...
September 23, 2026
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Dr. Mohammed Looti
Responsible Choices Scale
The Responsible Choices Scale (RCS) is a 6-item psychometric assessment measuring adolescent decision-making, consequential thinking,...
September 23, 2026
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Dr. Mohammed Looti