Humor Styles Questionnaire

A comprehensive psychometric guide to the Humor Styles Questionnaire (HSQ), evaluating affiliative, self-enhancing, aggressive, and...

September 23, 2026 • Dr. Mohammed Looti

Product Value As a Possession

A psychometric review of the Product Value As a Possession Scale (Sheehan & Dommer, 2020),...

September 23, 2026 • Dr. Mohammed Looti

How I Feel (HIF)

A comprehensive academic psychometric profile of the How I Feel (HIF) scale, a 30-item child...

September 23, 2026 • Dr. Mohammed Looti

Product Usage Affect (Anticipated)

A comprehensive psychometric guide to the Product Usage Affect (Anticipated) scale developed by Lin, MacInnis,...

September 23, 2026 • Dr. Mohammed Looti

Product Purchase Savings

The Product Purchase Savings scale is a validated 3-item psychometric instrument developed by Zhang, Cai,...

September 23, 2026 • Dr. Mohammed Looti

Image Fixation Questionnaire

The Image Fixation Questionnaire (IFQ), created by Virginia P. Richmond and James C. McCroskey, is...

September 23, 2026 • Dr. Mohammed Looti

Product Purchase Interest (PPI-N)

The Product Purchase Interest (PPI-N) scale is a 3-item psychometric instrument developed by Minjung Han,...

September 23, 2026 • Dr. Mohammed Looti

Individual Innovativeness Scale (IS)

A comprehensive academic guide and psychometric analysis of the Individual Innovativeness Scale (IS; Hurt, Joseph,...

September 23, 2026 • Dr. Mohammed Looti

Product Purchase Interest (PPI-H)

A comprehensive psychometric review of the Product Purchase Interest (PPI-H) scale developed by Hartmann, Heitmann,...

September 23, 2026 • Dr. Mohammed Looti

Product Purchase Interest (PPI-S)

A comprehensive psychometric guide to the Product Purchase Interest (PPI-S) scale, assessing consumer purchase intentions...

September 23, 2026 • Dr. Mohammed Looti