Ad-Evoked Arousal
A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...
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Psychological Scales
6,993 results
Negative Affective Response to the Ad
An in-depth academic review of the Negative Affective Response to the Ad scale, examining its...
September 24, 2026
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Dr. Mohammed Looti
Multidimensional Media Influence Scale (MMIS)
The Multidimensional Media Influence Scale (MMIS), developed by Dale L. Cusumano and J. Kevin Thompson,...
September 24, 2026
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Dr. Mohammed Looti
Perceived Political Campaign Argument Strength
A psychometric review of the 4-item Perceived Political Campaign Argument Strength scale adapted by Seiders,...
September 24, 2026
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Dr. Mohammed Looti
Objectified Body Consciousness Scale
An in-depth academic examination of the Objectified Body Consciousness Scale (OBCS) developed by Nita Mary...
September 24, 2026
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Dr. Mohammed Looti
State Judgment Anxiety
A comprehensive psychometric guide to the State Judgment Anxiety scale, assessing acute evaluative apprehension, subjective...
September 24, 2026
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Dr. Mohammed Looti
Obligatory Exercise Questionnaire (OEQ)
A comprehensive academic and psychometric review of the Obligatory Exercise Questionnaire (OEQ) developed by Linda...
September 24, 2026
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Dr. Mohammed Looti
Positive Anticipatory Feelings
A psychometric review of the Positive Anticipatory Feelings scale developed by Mukherjee, Smith, and Burton...
September 24, 2026
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Dr. Mohammed Looti
Perceived Sociocultural Pressure Scale
A psychometric review and description of the Perceived Sociocultural Pressure Scale (PSPS), developed by Dr....
September 24, 2026
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Dr. Mohammed Looti
Anticipated Debt Stigma
A psychometric review of the Anticipated Debt Stigma Scale (Moorhouse et al., 2023), evaluating how...
September 24, 2026
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Dr. Mohammed Looti
Physical Appearance Comparison Scale (PACS)
A comprehensive psychometric evaluation of the Physical Appearance Comparison Scale (PACS), exploring its theoretical foundation...
September 24, 2026
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Dr. Mohammed Looti
Anticipated Task-Switching Disruption
A comprehensive psychometric review of the Anticipated Task-Switching Disruption measure, evaluating prospective affective friction, cognitive...
September 24, 2026
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Dr. Mohammed Looti