Scales
Time Pressure When Shopping Scale (Retail Manager-Rated) (TPWS)
A detailed academic overview of the Time Pressure When Shopping Scale (Retail Manager-Rated) (TPWS) developed...
# Consumer Behavior
808 results
Scales
Customer Data Falsification Intentions Scale (CDFI)
A comprehensive academic analysis of the Customer Data Falsification Intentions Scale (CDFI), examining its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Cognitive Trust (Data Context) Scale (CTD)
A comprehensive psychometric guide to the Cognitive Trust (Data Context) Scale (CTD), examining its theoretical...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Data Use Transparency Scale
The Data Use Transparency Scale (DUTS), developed by Martin, Borah, and Palmatier (2017), is a...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer Data Vulnerability Scale (CDVS)
A comprehensive academic psychometric profile of the Customer Data Vulnerability Scale (CDVS) developed by Martin,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Sport Shopper Experience Scale (SSES)
A comprehensive psychometric guide to the Sport Shopper Experience Scale (SSES), a 12-item, three-dimensional instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Customer-Based Brand Competitiveness Scale (CBBC)
The Customer-Based Brand Competitiveness Scale (CBBC) is a 7-item psychometric instrument developed by Wangmo, Piehler,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Word-of-Mouth (Social Benefits) (WOM)
A comprehensive psychometric review of the Word-of-Mouth (Social Benefits) Scale developed by Gangseog Ryu and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Word-of-Mouth (Negative)
A comprehensive psychometric review of the Negative Word-of-Mouth (NWOM) Scale developed by Yany Grégoire and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Materialism Scale
The Materialism Scale (Material Values Scale, MVS), developed by Marsha L. Richins and Scott Dawson...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Value from Product Possession (VFPP)
A comprehensive academic analysis of the Value from Product Possession (VFPP) scale developed by Cassie...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Uncertainty of Others’ Product Attitudes (UOOP)
Comprehensive psychometric overview of the Uncertainty of Others' Product Attitudes (UOOP) scale developed by Heitmann,...
September 17, 2026
•
Dr. Mohammed Looti