Parental Bonding Instrument (PBI)

A comprehensive academic analysis of the Parental Bonding Instrument (PBI), detailing its 25 items, Care...

September 24, 2026 • Dr. Mohammed Looti

Breach of Promise

The Breach of Promise scale is a robust psychometric instrument measuring consumer and client perceptions...

September 24, 2026 • Dr. Mohammed Looti

Parental Control

The Parental Control Scale is an empirical 10-item self-report assessment developed in the Houston Community...

September 24, 2026 • Dr. Mohammed Looti

Brand Preference (Purchase)

A psychometric review of the Brand Preference (Purchase) Scale as operationalized by Eichinger, Schreier, and...

September 24, 2026 • Dr. Mohammed Looti

Parental Health Belief Scales

The Parental Health Belief Scales (PHBS) is a 30-item psychometric instrument developed by Dr. Barbara...

September 24, 2026 • Dr. Mohammed Looti

Perceived Ad Motivational Orientation

A psychometric evaluation of the Perceived Ad Motivational Orientation scale (Bauer & Johnson, 2023), assessing...

September 24, 2026 • Dr. Mohammed Looti

Parental Involvement in School

A comprehensive psychometric review of the Parental Involvement in School Scale, an 18-item assessment evaluating...

September 24, 2026 • Dr. Mohammed Looti

Behavioral Brand Loyalty Intentions

A psychometric overview of the Behavioral Brand Loyalty Intentions scale, developed by Pratt et al....

September 24, 2026 • Dr. Mohammed Looti

Attitudinal Brand Loyalty

The Attitudinal Brand Loyalty scale is a psychometric instrument designed to measure consumers' emotional attachment,...

September 24, 2026 • Dr. Mohammed Looti