Scales
Gay Peer Crowds Questionnaire
The Gay Peer Crowds Questionnaire (GPCQ) is an empirical psychometric instrument designed to evaluate self-identified...
# Social Identity Theory
65 results
Scales
Negative Partisanship Scale
The Negative Partisanship Scale (NPS), developed by Sabrina J. Mayer and Luana Russo (2024), is...
September 28, 2026
•
Dr. Mohammed Looti
Scales
Religion of the Person in the Ad
An in-depth academic examination of the 'Religion of the Person in the Ad' scale developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Inter-identity Association
The Inter-identity Association scale is a psychometric instrument developed by Julian K. Saint Clair and...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Brand Evangelism
The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Disidentification (National) (DISN)
A comprehensive academic psychometric profile of the Disidentification (National) (DISN) Scale developed by Verkuyten and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Consumer Disidentification Scale (CDIS)
A comprehensive academic analysis of the Consumer Disidentification Scale (CDIS) developed by Alexander Josiassen (2011),...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Collective Self-Esteem (CSE & CSE-R) Scale
Comprehensive academic overview of the Collective Self-Esteem Scale (CSES & CSE-R) developed by Luhtanen and...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Identification with All Humanity Scale (IWAHS)
A comprehensive academic guide and psychometric analysis of the Identification with All Humanity Scale (IWAHS),...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Self/Brand Incongruity (SBI)
The Self/Brand Incongruity (SBI) scale, developed by Katherine White and Darren W. Dahl (2007), is...
September 17, 2026
•
Dr. Mohammed Looti
Scales
National Identity (Self-Concept) (NISC)
The National Identity (Self-Concept) (NISC) scale, introduced by Katherine White and Darren W. Dahl (2007),...
September 17, 2026
•
Dr. Mohammed Looti
Scales
National Identity (National Preference) (NINP)
A comprehensive psychometric analysis of the National Identity (National Preference) (NINP) module developed by the...
September 17, 2026
•
Dr. Mohammed Looti