Scales
Attitude Toward the Political Candidate’s Message (ATTP)
A comprehensive psychometric review of the Attitude Toward the Political Candidate's Message (ATTP) scale, covering...
# regulatory focus
17 results
Scales
Ad Informativeness Evaluation (AIE)
A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...
September 16, 2026
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Dr. Mohammed Looti
Scales
Ad Stimulating Affective Appeal (ASAA)
The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Regulatory Focus Composite Scale (RF-COMP)
A comprehensive academic psychometric evaluation of the Regulatory Focus Composite Scale (RF-COMP) developed by Haws,...
September 11, 2026
•
Dr. Mohammed Looti
Scales
Elaboration on Potential Outcomes Scale (EPO)
The Elaboration on Potential Outcomes (EPO) Scale, developed by Nenkov, Inman, and Hulland (2008), measures...
September 11, 2026
•
Dr. Mohammed Looti