Scales

Attitudes toward the Negro Scales

A psychometric review of the Attitudes toward the Negro Scales (Kahn, 1951), examining its theoretical...

September 28, 2026 • Dr. Mohammed Looti
Scales

Depicted Movement in the Ad

Comprehensive psychometric profile of the Depicted Movement in the Ad scale (Grigsby, Jewell, & Zamudio,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Control of the Brand (Owners)

A psychometric review of the Control of the Brand (Owners) scale developed by Mansur Khamitov...

September 24, 2026 • Dr. Mohammed Looti
Scales

Political Party Evaluation

Comprehensive academic overview of the Political Party Evaluation scale adapted by Binder et al. (2022),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitudes Toward Old Persons scale (OP)

A comprehensive academic analysis of Kogan's Attitudes Toward Old Persons scale (OP), detailing its theoretical...

September 24, 2026 • Dr. Mohammed Looti
Scales

Opportunism

An in-depth academic examination of the Opportunism Scale operationalized by Hock, Bagchi, and Anderson (2020)....

September 23, 2026 • Dr. Mohammed Looti
Scales

Venturesome Consumption

A comprehensive academic psychometric profile of the Venturesome Consumption (VC) scale, detailing its theoretical foundations...

September 17, 2026 • Dr. Mohammed Looti
Scales

Trust (Interpersonal) (TRU)

Comprehensive academic psychometric review of the Trust (Interpersonal) (TRU) scale developed by Grayson, Johnson, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Task Performance (Self-Evaluation) (TP)

Comprehensive academic psychometric profile of the Task Performance (Self-Evaluation) (TP) scale developed by Thomas P....

September 17, 2026 • Dr. Mohammed Looti