Scales

Vancouver Index of Acculturation (VIA)

A comprehensive psychometric guide to the Vancouver Index of Acculturation (VIA), a 20-item bidimensional instrument...

October 1, 2026 • Dr. Mohammed Looti
Scales

Function Assessment Scale

The Function Assessment Scale (FAS) is a 5-item culturally grounded psychometric tool developed by Bah...

September 27, 2026 • Dr. Mohammed Looti
Scales

Self-Construal Scale (SCS)

A comprehensive psychometric guide to the Self-Construal Scale (SCS), examining independent and interdependent self-construals, theoretical...

September 25, 2026 • Dr. Mohammed Looti
Scales

Self-construal Scale

A psychometric review of the 38-item Self-Construal Scale (SCS), measuring independent and interdependent self-construals across...

September 25, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Offensiveness

The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...

September 24, 2026 • Dr. Mohammed Looti
Scales

Religion of the Person in the Ad

An in-depth academic examination of the 'Religion of the Person in the Ad' scale developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Power Distance in Society

A psychometric review of the Power Distance in Society scale (Xu, Bolton, & Winterich, 2021),...

September 23, 2026 • Dr. Mohammed Looti