Scales

Influencer Genuineness Perception

Explore the Influencer Genuineness Perception scale (Rizzo et al., 2023), evaluating how sensory language shapes...

September 24, 2026 • Dr. Mohammed Looti
Scales

Music Tempo Perception

A comprehensive psychometric guide to the Music Tempo Perception scale, assessing cognitive appraisals of musical...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Device Intimacy

Comprehensive academic psychometric profile of the Perceived Device Intimacy scale developed by Camilla Eunyoung Song...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Admirability

A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Sexual Content Perception

A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Depicted Meaningful Relationships

Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...

September 24, 2026 • Dr. Mohammed Looti
Scales

Hedonic Pleasure from Reading

The Hedonic Pleasure from Reading scale is an authentic 3-item psychometric measure developed by Anne...

September 24, 2026 • Dr. Mohammed Looti
Scales

Cigarette Attitude Ambivalence

Comprehensive academic overview of the Cigarette Attitude Ambivalence scale (Hamby & Russell, 2022), detailing its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Anticipatory Feelings

A psychometric review of the Positive Anticipatory Feelings scale developed by Mukherjee, Smith, and Burton...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphic Feature Perception

The Anthropomorphic Feature Perception scale is a validated 3-item psychometric measure assessing the extent to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Producer Accountability

A comprehensive academic analysis of the Perceived Producer Accountability scale developed by Fuchs, Kaiser, Schreier,...

September 24, 2026 • Dr. Mohammed Looti