Scales

Personal Authenticity Seeking

An exhaustive psychometric and theoretical examination of the Personal Authenticity Seeking (PAS) dimension of the...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-focus

A psychometric review of the Self-focus scale operationalized by Santana and Morwitz (2021), examining self-focused...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Intangibility

A comprehensive psychometric review of the Product Intangibility scale, examining its theoretical foundations in services...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Behavioural Intention

A psychometric review of the Brand Behavioural Intention (BBI) scale developed by Krishnamurthy & Sivaraman...

September 16, 2026 • Dr. Mohammed Looti
Scales

Warwick-Edinburgh Mental Well-being Scale

A comprehensive academic analysis of the Warwick-Edinburgh Mental Well-being Scale (WEMWBS), covering its theoretical foundations,...

September 4, 2026 • Dr. Mohammed Looti