Scales

Anthropomorphic Feature Perception

The Anthropomorphic Feature Perception scale is a validated 3-item psychometric measure assessing the extent to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Humanlikeness of the Object

Comprehensive academic overview of the Humanlikeness of the Object scale (Garvey, Kim, & Duhachek, 2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism of AI Assistants

A comprehensive academic guide and psychometric analysis of the Anthropomorphism of AI Assistants Scale (Uysal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Social Engagement of the Object

A psychometric review of the Social Engagement of the Object scale developed by Christian Hildebrand...

September 24, 2026 • Dr. Mohammed Looti
Scales

Efficacy of the Customer Service (EFCS)

Comprehensive academic overview of the Efficacy of the Customer Service (EFCS) scale developed by Crolic...

September 23, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism of the Object (ANTH)

Comprehensive academic guide and psychometric analysis of the Anthropomorphism of the Object (ANTH) scale developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Product Intelligence (Human-like Interaction)

A comprehensive psychometric review of the Product Intelligence (Human-like Interaction) scale developed by Rijsdijk, Hultink,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphizing (ANT)

Comprehensive academic review of the Anthropomorphizing (ANT) measurement scale developed by Pankaj Aggarwal and Ann...

September 17, 2026 • Dr. Mohammed Looti
Scales

Object Eeriness Perception (OEP)

A comprehensive academic guide to the Object Eeriness Perception (OEP) scale, a psychometric tool developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Relationship Orientation (BRO)

A comprehensive academic analysis of the Brand Relationship Orientation (BRO) scale developed by Puzakova and...

September 12, 2026 • Dr. Mohammed Looti