Scales

Perceived Object Desirability (POD)

Comprehensive academic guide and psychometric review of the Perceived Object Desirability (POD) scale developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Product Quality Perception (CPQP)

The Company Product Quality Perception (CPQP) scale is a 3-item semantic differential psychometric instrument developed...

September 12, 2026 • Dr. Mohammed Looti
Scales

In-Store Purchase Abandonment (ISPA)

An in-depth academic guide to the In-Store Purchase Abandonment (ISPA) scale developed by Esmark, Noble,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Food Product Quality Evaluation (FPQE)

A comprehensive psychometric guide to the Food Product Quality Evaluation (FPQE) scale developed by White,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Employee Morality (PEM)

A comprehensive psychometric guide to the Perceived Employee Morality (PEM) scale, assessing observer evaluations of...

September 12, 2026 • Dr. Mohammed Looti
Scales

Advertisement Interestingness (AI)

The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Financial Status Affect

The Financial Status Affect (FSA) scale is a 4-item semantic differential instrument measuring subjective emotional...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Policy Fairness

The Perceived Policy Fairness (PPF) scale is a 4-item semantic differential instrument developed to assess...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Product Durability (PPD)

A comprehensive psychometric guide to the Perceived Product Durability (PPD) scale developed by Jiang et...

September 12, 2026 • Dr. Mohammed Looti
Scales

Slogan Attitude (SlogAtt)

A comprehensive academic psychometric profile of the Slogan Attitude (SlogAtt) scale, assessing consumer evaluations of...

September 12, 2026 • Dr. Mohammed Looti