Scales

Coupon Promotion Attitude (CPA)

A comprehensive academic psychometric review of the Coupon Promotion Attitude (CPA) scale developed by Priya...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Goodness-Usefulness Attitude (BGUA)

Comprehensive academic overview of the Brand Goodness-Usefulness Attitude (BGUA) scale by Sengupta & Johar (2002),...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Informativeness Evaluation (AIE)

A psychometric review of the Ad Informativeness Evaluation (AIE) developed by Michel Tuan Pham and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Stimulating Affective Appeal (ASAA)

The Ad Stimulating Affective Appeal (ASAA) scale is a 3-item semantic differential tool developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Teenage Smoker Stereotype (TSS)

An in-depth psychometric review of the Teenage Smoker Stereotype (TSS) scale developed by Cornelia Pechmann...

September 16, 2026 • Dr. Mohammed Looti
Scales

Source Credibility Measures

A comprehensive academic review of the Source Credibility Measures (McCroskey & Teven, 1999), examining the...

September 12, 2026 • Dr. Mohammed Looti
Scales

Webpage Entertainment Value (WEV)

The Webpage Entertainment Value (WEV) scale is a 3-item semantic differential measure adapted by Bleier,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Source Aggressiveness (PSA)

The Perceived Source Aggressiveness (PSA) scale is a 3-item semantic differential psychometric tool adapted by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Purchase Likelihood (PL)

A comprehensive academic psychometric analysis of the Purchase Likelihood (PL) scale, a 3-item semantic differential...

September 12, 2026 • Dr. Mohammed Looti