Dictionary
Balance Theory: The Psychology of Consistency
Balance theory is a seminal social psychological framework formulated by Fritz Heider. It explains how...
Communication Theory
24 results
Dictionary
Attributional Persuasion: How Motives Shape Belief
Explore the attributional analysis of persuasion: how causal inferences, reporting bias, and Kelley's augmentation and...
November 7, 2026
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Dr. Mohammed Looti
Dictionary
ADS Model: Decoding Visual Syntax
Explore the Aperture, Draw, Syntax (ADS) model—an academic framework analyzing how temporal receptivity, sensory draw,...
November 6, 2026
•
Dr. Mohammed Looti
Theorists
Charles Osgood – 1916 1991
A comprehensive academic analysis of the life, psychological theories, psycholinguistic breakthroughs, and global impact of...
October 7, 2026
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Dr. Mohammed Looti
Theories
Uses and Gratifications Theory – Elihu Katz, Jay G. Blumler, & Michael Gurevitch
A comprehensive academic analysis of Uses and Gratifications Theory as established by Elihu Katz, Jay...
September 12, 2026
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Dr. Mohammed Looti
Theories
Uncertainty Reduction Theory – Charles Berger & Richard Calabrese
A comprehensive academic analysis of Uncertainty Reduction Theory, formulated by Charles Berger and Richard Calabrese...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Third-Person Effect Hypothesis – W. Phillips Davison
A comprehensive academic analysis of W. Phillips Davison's Third-Person Effect Hypothesis, exploring perceptual biases, behavioral...
September 12, 2026
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Dr. Mohammed Looti
Theories
Theory of Reasoned Action (TRA) – Martin Fishbein & Icek Ajzen
A comprehensive academic analysis of the Theory of Reasoned Action (TRA) by Martin Fishbein and...
September 12, 2026
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Dr. Mohammed Looti
Theories
Spiral of Silence Theory – Elisabeth Noelle-Neumann
A comprehensive academic analysis of Elisabeth Noelle-Neumann's Spiral of Silence Theory, examining public opinion dynamics,...
September 12, 2026
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Dr. Mohammed Looti
Theories
Social Information Processing Theory (Computer-Mediated Communication) – Joseph Walther
A comprehensive academic analysis of Joseph Walther's Social Information Processing Theory, examining relational development across...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Social Identity Model of Deindividuation Effects (SIDE) – Russell Spears & Martin Lea
A comprehensive academic examination of the Social Identity Model of Deindividuation Effects (SIDE) formulated by...
September 12, 2026
•
Dr. Mohammed Looti
Theories
Relational Dialectics Theory – Leslie Baxter & Barbara Montgomery
A comprehensive academic analysis of Relational Dialectics Theory by Leslie Baxter and Barbara Montgomery, exploring...
September 12, 2026
•
Dr. Mohammed Looti