Scales
Hyperopia Scale
The Hyperopia Scale (HYP), developed by Kelly L. Haws and Cait Poynor (2008), measures consumer...
Personality Assessment
583 results
Scales
Trait Aspects of Vanity Scale (VANITY)
An in-depth academic review of the Trait Aspects of Vanity Scale (VANITY) developed by Netemeyer,...
September 7, 2026
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Dr. Mohammed Looti
Scales
Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC)
The Self-Concepts, Person Concepts, and Product Concepts Scale (SCPPC), developed by Naresh K. Malhotra (1981),...
September 7, 2026
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Dr. Mohammed Looti
Scales
Preference for Consistency Scale (PFC)
A comprehensive psychometric guide to the Preference for Consistency Scale (PFC) by Cialdini, Trost, and...
September 7, 2026
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Dr. Mohammed Looti
Scales
Consumers’ Need for Uniqueness Scale (CNFU)
The Consumers' Need for Uniqueness Scale (CNFU) is a 31-item psychometric instrument measuring consumer self-differentiation...
September 7, 2026
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Dr. Mohammed Looti
Scales
Need for Cognition Scale (NCS)
A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Maximization Scale
A comprehensive psychometric review of the Maximization Scale (MAX) by Schwartz et al. (2002) and...
September 7, 2026
•
Dr. Mohammed Looti
Scales
Interpersonal Orientation Scale (CAD-Cohen)
The Interpersonal Orientation Scale (CAD Scale), developed by Joel B. Cohen, assesses Karen Horney's tripartite...
September 7, 2026
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Dr. Mohammed Looti
Scales
Ten-Item Personality Inventory (TIPI)
A comprehensive academic psychometric profile of the Ten-Item Personality Inventory (TIPI), evaluating its theoretical foundations,...
September 7, 2026
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Dr. Mohammed Looti
Scales
Proactive Personality Scale
A comprehensive academic guide to the Proactive Personality Scale (PPS) developed by Bateman and Crant,...
September 7, 2026
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Dr. Mohammed Looti
Scales
Rational-Experiential Inventory (REI)
A comprehensive psychometric guide to the Rational-Experiential Inventory (REI-40) developed by Pacini & Epstein, evaluating...
September 7, 2026
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Dr. Mohammed Looti
Scales
Psychological Entitlement Scale (PES)
A comprehensive academic analysis of the Psychological Entitlement Scale (PES) developed by Campbell et al....
September 7, 2026
•
Dr. Mohammed Looti