Perceived Betrayal Scale (PBS)

Comprehensive academic guide to the Perceived Betrayal Scale (PBS) developed by Grégoire and Fisher (2008)....

September 12, 2026 • Dr. Mohammed Looti

Gift Attitude Scale

The Gift Attitude Scale (GAS) is a 4-item psychometric instrument developed by Baskin, Wakslak, Trope,...

September 12, 2026 • Dr. Mohammed Looti

Arousal Scale (AS-Berger)

A comprehensive academic analysis of the Arousal Scale (AS-Berger), a 3-item semantic differential measure of...

September 11, 2026 • Dr. Mohammed Looti

Consumer Discontent Scale

An exhaustive psychometric guide to the Consumer Discontent Scale (CDS) developed by Lundstrom and Lamont...

September 11, 2026 • Dr. Mohammed Looti

Materialism Measure (MM)

A comprehensive psychometric guide to the Materialism Measure (MM; Richins, 1987), assessing consumer materialism, media...

September 11, 2026 • Dr. Mohammed Looti

Rokeach Value Survey (RVS)

A comprehensive academic analysis of the Rokeach Value Survey (RVS), detailing its psychometric properties, theoretical...

September 11, 2026 • Dr. Mohammed Looti