Interpersonal Trust (General) (ITG)

A comprehensive psychometric overview of the Interpersonal Trust (General) (ITG) scale, operationalized by Bansal, Irving,...

September 16, 2026 • Dr. Mohammed Looti

Sponsor Self-Interest Perception (SSIP)

The Sponsor Self-Interest Perception (SSIP) scale is a three-item psychometric semantic differential instrument developed by...

September 16, 2026 • Dr. Mohammed Looti

Group Membership Identification (GMI)

A psychometric overview of the Group Membership Identification (GMI) scale developed by Americus Reed II...

September 16, 2026 • Dr. Mohammed Looti

Social Shame Sensitivity

An academic overview of the Social Shame Sensitivity (SSS) scale developed by Jochen Wirtz and...

September 16, 2026 • Dr. Mohammed Looti

Brand Identification (BRANDID)

Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...

September 16, 2026 • Dr. Mohammed Looti

Expertise (Source) (EXPSRC)

A comprehensive psychometric review of the Expertise (Source) (EXPSRC) scale, an 8-item semantic differential instrument...

September 16, 2026 • Dr. Mohammed Looti

Psychological Discomfort (PSDIS)

The Psychological Discomfort (PSDIS) scale, developed by Elliot and Devine (1994), is a concise psychometric...

September 16, 2026 • Dr. Mohammed Looti