Value Consciousness Scale (VCS)
A comprehensive academic guide to the Value Consciousness Scale (VCS) by Lichtenstein, Netemeyer, and Burton...
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Psychological Scales
77 results
Price Consciousness Scale
The Price Consciousness Scale (PCS-Price), developed by Lichtenstein, Ridgway, and Netemeyer (1993), is a 5-item...
September 6, 2026
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Dr. Mohammed Looti
Willingness to Pay Premium Scale (WTPP)
A comprehensive psychometric review of the Willingness to Pay Premium Scale (WTPP) developed by Netemeyer...
September 6, 2026
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Dr. Mohammed Looti
Consumer Privacy Concern Scale (CPCS)
The Consumer Privacy Concern Scale (CPCS / IUIPC), developed by Malhotra, Kim, and Agarwal (2004),...
September 5, 2026
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Dr. Mohammed Looti
Variety Seeking Tendency Scale (VARSEEK)
The Variety Seeking Tendency Scale (VARSEEK) is an 8-item psychometric instrument measuring intrinsic motivation to...
September 5, 2026
•
Dr. Mohammed Looti